To create worlds of emotion:ģD holograms make it possible to display products in a fully unique way. Even a conventional diagram becomes a genuine eyecatcher when presented as a 3D hologram. Furthermore, holograms are not only useful for displaying concrete products three-dimensionally, they can also realize visual effects such as fire, rain, fog, or smoke, which other forms of presentation are unable to achieve. Unlike conventional forms of presentation, such as product films, customers gain a far more realistic, more detailed impression of the products being displayed. What is a 3D hologram used for? To present products in an innovative way:ģD holograms are a completely new, innovative way of presenting products and impressively displaying their USPs to potential customers three-dimensionally. It lengthens the attention span and sub-consciously embeds the product being presented even more deeply in the minds of the audience. It is also recommendable to use an acoustic backdrop perfectly coordinated to suit the 3D hologram, including background sound and special sound effects. The products are displayed in a high-quality, exclusive and innovative way and the needs of the corresponding target groups are precisely taken into account at the same time. This method of using 3D holograms opens up a completely new, revolutionary way of presenting products. Unlike a conventional film on a standard screen, a 3D hologram is visible from all sides, which means the observer can walk around the hologram, enabling an absolutely realistic-looking image to form.Ī particularly interesting point – unlike 3D television or Virtual Reality, a 3D hologram can be seen by everyone without 3D glasses, which is an incredible advantage for use at trade fairs, exhibitions, and similar events. A 3D hologram displays products, objects, and animated sequences three-dimensionally and enables seemingly real objects or animations to appear to float completely freely in space. Holography is the next stage of photography and conventional film and its three-dimensionality creates completely new possibilities for use, such as for product presentation. Definition of a 3D hologram: A 3D hologram is defined as a 3D projection that exists freely in space and is visible to everyone without the need for 3D glasses.